Monday, April 12, 2010

Brand Name Recognition is No Way to Select Over-the-Counter Medications

One of the reasons I started this blog was to help reveal public confusion or habits that I believe to be dangerous. One of the worst is the habit of using advertising hype to select an over-the-counter medication. In this article, I prove to consumers why it is so necessary to read ingredient lists and understand them. Failure to do so can result in medication errors.

Understanding that manufacturers find a brand name that sells on one product and then use that same brand name on other products, with different ingredients, raises awareness of the dangers. A case in point, Wyeth uses the familiar brand name Robitussin on at least 16 different products.

Please read on to find out how why brand name recognition is no way to select over-the-counter products.

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